SXSW JBL Campus: Connecting with the Next Generation of Innovators

At Victory Lap, a beloved hub for the University of Texas at Austin students, JBL brings the excitement straight to those shaping tomorrow’s culture.

The lineup includes West 22nd, a homegrown breakout band riding a wave of growing buzz, a house DJ fueling the scene, and a closing set by XANDRA, whose high-energy mixes are turning heads nationwide.

Beyond the music, the space invites students to test-drive the new Flip 7 and Charge 6 portable speakers for themselves while sipping on the refreshing flavors of poppi, the Austin-based, better-for-you soda.

Here, JBL reaffirms its commitment to meeting audiences where they are—on campuses, at gatherings, and in the heart of cultural dialogue.

JBL is proud to bring all walks of life together to socialize and explore the way audio can unite modern cowboys, tech enthusiasts, college athletes, competitive gamers or the friend group’s DJ.