Known for its friendly Texas style, True Blue Tattoo has been a Downtown fixture for over 23 years. Catering to walk-ins and appointments alike, they have an astounding 15 artists with varying specialties and styles. The staff will make sure you get the exact tattoo that you want in a well-lit, clean, and professional environment. They opened a second location on Airport Blvd in 2013.

We insist upon:

– A sterile and clinical environment.
– Knowledgeable and experienced piercers and tattoo Artists.
– Premium quality body jewelry, inks and supplies.
– A huge selection of artists with a variety of styles. Browse all of our Artist portfolios at Truebluetattoo.com.
– We stand behind each of our tattooer’s and piercer’s work.

Located downtown Austin, Texas at 607 Red River in the Red River / 6th Street entertainment district and at 4507-B Airport Blvd. Check out our FAQ and policies.

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I got my nose re-pierced here last week. Joe was incredible! You can tell he genuinely loves what he does. He was knowledgeable, professional, and took the time to thoroughly explain the piercing process and aftercare instructions, which made me feel like I was in good hands. The shop itself is also very clean, welcoming, and very well-maintained.
Xandria Hernandez , 3 months ago
If you are wanting a piercing and are feeling even a little nervous about it, I highly recommend seeing Joe here at True Blue. He has done almost all of my piercings and provides an incredibly calming, peaceful presence that makes me very comfortable. Goes at your own pace. Doesn’t make you feel bad about changing your mind. Just a genuine, kind person! Thank you Joe!!
abigail b , 4 months ago
True Blue Tattoo and Piercing is an exceptional studio that I cannot recommend highly enough. The artists here are incredibly talented and take the time to truly understand your vision before putting a single needle to skin. The level of detail and artistry in every piece they create is outstanding and the results speak for themselves. The studio is immaculately clean and hygienic which is so important and gives you complete peace of mind. The staff is professional, welcoming and makes you feel comfortable throughout the entire process. If you are looking for a trustworthy and highly skilled tattoo and piercing studio in Austin, True Blue is absolutely the place to go.
Robert Miller , 4 months ago
Sarah is INCREDIBLE! I’ve have a lot of piercings and she’s by far the best piercer I’ve ever been to! 10/10 recommendation. She gave advice on the piercing, jewelry and the placement. She pierced my daith and it was basically pain free!!
Danielle Donahue , 8 months ago
Shout-out to my Artist VIC for doing my coolest (Cover Up) wolf tattoo design. He drew up everything and matched the drawing and ideas perfectly in my tattoo. Absolutely in love with this piece and happy with the tattoo quality. This was well worth the price for the quality done. It’s received lots of compliments and likes from people. Absolutely love this tattoo and wanted to say thank you to Vic for doing such an amazing job. Highly recommend y’all come see Vic if you’re thinking about getting your next tattoo.
Austin , 1 year ago
True Blue Tattoo lives up to its reputation! I received this awesome, haunting tattoo from Rachel at the Airport location. She is an amazing artist and expert technition. I provided her with numerous random examples of what I envisioned, and she took the Spirit of my concept and totally created this original piece.
At 69 years old, this is my second tattoo with True Blue. It might not be my last!!
Thanks again Rachel. Mary B.
Mary S. , 9 years ago
Got here around 11:30 on a busy Saturday night as a walk in with an idea but not a complete tat in mind. After some time talking with the ladies and a few minor sketch adjustments I got the tattoo I wanted.

Very clean and conscientious about the process of sanitation. They did a great job with the sketches and getting me exactly what I wanted. Thank you!
WD S. , 9 years ago
Got two tattoos within a matter of days with Leo. Such a professional and super nice guy. Did a fantastic job. Really happy with the results and coul not recommend him more. He was amazing at listening to my opinions and using them to form/adjust/create my tats. And I love the shop itself. So much natural light. Really comfortable. Everyone super cool and nice. Thanks Leo!!
Molly T. , 9 years ago
I got my first tattoo done here in February. I had a fairly specific idea of what I wanted. I showed Jose an example and discussed the meaning I was trying to convey. He spent a little while sketching out a rendering of it, which fit what I was looking for, so we went ahead with it. Jose was great through the whole process, and the tattoo turned out beautifully! The lines are clean, sharp, and even, and the shading is just perfect. I have had many compliments on it, especially from those who have tattoos and recognize good work.
I will definitely go back to this shop, and to Jose specifically, when I’m ready for my next tat.
Leah D. , 9 years ago
While looking for a place to get a piercing for my sister, I’m glad we ran into True Blue. The store is two floors – upstairs is the piercing area and downstairs is tattoos.

They have a great selection of jewelry, so you’ll easily be able to find what you’re looking for. We came on a Thursday night and the wait for a piercing was maybe ~5 minutes before we could get the paperwork started. Sarah helped us narrow down my sisters piercing and explained the process for the piercing and how to take care of the piercing afterward. We waited about 5 minutes for the sterilization process to be done and then into a room we went. While I didn’t get the piercing, my sister says it wasn’t painful (it was a third one on her lobe) and that it was quick enough to not feel it.

The price was about $30 for the earring + tip and overall we were really happy with the service we got here! I’m sure I’ll be back next time one of us needs another piercing.
Marcela V. , 9 years ago

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