The Pepsi Challenge

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now, Austin has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN: Cedar Park Rodeo @ HEB Center (2100 Ave of the Stars, Cedar Park, TX 78613)
• 8/8 & 8/9
• 4 – 10 PM CT

Kalahari Waterpark (3001 Kalahari Blvd, Round Rock, TX 78665)
• 8/10
• 10 AM – 4 PM CT